Frequently Asked Questions

Who Makes Earthborn Holistic?

Earthborn Holistic is a natural line of dog and cat food products carefully crafted by Midwestern Pet Foods. We create our own nutritious dry recipes, selectively choose our ingredients and prepare our foods with care in our state-of-the-art family-owned kitchens located in the US. Midwestern Pet Foods was founded in 1926 as a small milling company and is now in its 4th generation of family leadership. We have expanded production to include holistic dry and moist pet food, biscuits and treats. We independently manufacture our dry pet foods and treats and do not specialty co-pack for any other brands.

How Can I Contact Midwestern Pet Foods?

At Midwestern Pet Foods, we take great pride in crafting high-quality pet products and providing world class customer service. We answer each email in the order they are received, and a personalized response is provided to each message. Please allow 2-3 business days for a response to your inquiry. Our Consumer Affairs team is available Monday – Friday 8:00 AM – 5:00 PM CST. You can contact us here.

We have reviewed the FDA’s recent report regarding grain-free pet foods and a potential link to DCM (dilated cardiomyopathy). This report does not provide any scientific findings linking nutrition and DCM. Rather, FDA is simply attempting to gain more information as part of its evaluation process.

Congenital heart disease has been recognized in 0.56% to 0.85% of dogs for many years (Detweiler and Patterson, 1965). The report only touches upon the genetic or congenital prevalence of the disease, hinting that the disease may have a nutritional component without suggesting a nutritional solution.

It has been recognized that taurine, an amino acid, may be helpful for dogs with full onset of DCM. Since their introduction, we’ve fortified our grain-free recipes with taurine, amino acids and L-Carnitine as prudent nutritional considerations.

Midwestern Pet Foods’ utmost priority is to provide safe, high quality nutrition. Our recipes are created by a board certified animal nutritionist (PhD), use only FDA permitted ingredients and make nutritional claims permissible by the FDA. Additionally, our recipes closely follow FDA sanctioned nutrient profiles published by AAFCO (American Association of Feed Control Officials). We take the nutrition and health of pets very seriously. We will continue to do everything possible to ensure that our products are safe and nutritious.

Working in close cooperation with our board-certified nutritionist and the Pet Food Institute, we continue to make use of the latest scientific and nutrition advances for the benefit of pet parents and pets who put their trust in our products. To learn more, please click here!

Which Earthborn Holistic Foods Meet AAFCO Requirements?

All Earthborn Holistic foods are designed to provide complete and balanced nutrition and meet Association of American Feed Control Officials (AAFCO) requirements.

Are Animals Tested In Laboratories?

Midwestern Pet Foods is committed to the humane treatment of all animals and does not test on animals in laboratories. When introducing a new product, Association of American Feed Control Officials (AAFCO) feeding trials are completed at a farm with an in-home atmosphere that is non-invasive, non-lethal and cage-free. All animals are humanely treated.

What Recipe Is Best For My Pet?

This is a common question. With so many great formulas available, it can be difficult to navigate. Please click here to send a message to our Consumer Affairs team. We will gather more information about you and your pet(s) and will be happy to help you with this decision.

Where Can I Buy Earthborn Products?

Find your nearest Earthborn Holistic retailer, Venture retailer and UNREFINED retailer here. Please contact the store directly to ensure they carry the specific recipe you are looking for.

How Can My Dog or Cat Try This Product?

All Earthborn Holistic products do have a 100% guarantee, so if you are not satisfied for any reason, you can return the product with the packaging and receipt to the retailer. We would love to help you find the best Earthborn Holistic recipe for your pet. Please click here to send a message to our Consumer Affairs team so we can get more information about you and your pet, and possibly send you some samples for your pet(s).

Why Do Different Recipes Have Different Kibble Sizes?

We choose the shape and size of the kibble, in part, to ensure the food is cooked just right for maximum palatability, digestibility, and performance. An added benefit is that this provides pet owners a variety of choices in case their dog has specific needs. For example, larger breeds will need a large sized kibble to encourage them to eat more slowly and chew their food, while the same kibble would be difficult for a smaller breed to eat. Please refer to the kibble charts linked below to determine which formulas might be a good size and shape for your pet.

What Is Venture?

Venture is a superior line of limited-ingredient diets for dogs. These formulas use a single, unique animal protein source and have limited fruits and vegetables. Our intent is to make it easier for people whose dogs have allergies or digestive issues to find a high-quality food with a simpler list of ingredients. These recipes are created with no grain, no gluten, no potato, no egg, no colorants, no fillers, no by-products and no artificial preservatives. For more information on our individual formulas, please visit the Venture page.


UNREFINED™ is dog and puppy food that goes back to the basics. Ancient grains simply harvested from trusted sources including many family farms. Freshly picked superfoods for a nutritious punch. All woven together with fresh meats for a powerful combination of protein. These recipes have no peas, lentils, legumes, chicken, by-products, potatoes, fillers, artificial colors, artificial flavors or artificial preservatives. For more information on our individual recipes, please visit the UNREFINED page.

What Does All Life Stages Mean?

For a food to be classified as all life stages, it must pass a certain protocol used by the Association of American Feed Control Officials (AAFCO) to determine if the food has the nutrient content necessary to fully support multiple stages of life. These are gestation, lactation, growth, and maintenance. A food with this classification may be used for a pet in any of these life stages so long as the correct amount is fed. However, certain specific life stage foods may be more appropriate in meeting the nutritional needs of puppies, large breed dogs, small breed dogs, and those needing to control or lose weight.

Is The Food Human Grade?

Unfortunately, there is no current Association of American Feed Control Officials (AAFCO) definition for human grade ingredients in pet food. Only the highest and safest quality ingredients available go into Earthborn Holistic recipes.

Why Is The Kibble In This Bag A Different Color?

Midwestern Pet Foods chooses not to use artificial colors or dyes in any of our Earthborn Holistic recipes. The color of the completed product is entirely dependent upon the natural color of the ingredients used. Factors such as the time of year or where ingredients were sourced can cause the color of a specific recipe to vary from batch to batch. This variation does not impact the quality or nutritional value of the product.

Why Is The Kibble In This Bag A Different Size From My Last Bag?

Sometimes the size of the kibble may vary slightly depending on the cook of the product (how much it puffs up). This means that although the exact same recipe is used, ingredients are carefully measured, and the same process is followed, sometimes the kibble will puff up and be rounded and other times the pieces will turn out flatter. Although consistency is our goal, variation is natural. It doesn’t affect the taste of the food or the nutrients.

Do These Products Contain Artificial Flavors, Preservatives, or Colors?

No, Earthborn Holistic recipes use only the best natural, holistic ingredients.

Where Are Your Ingredients Sourced?

Midwestern Pet Foods sources all ingredients from US suppliers whenever possible. Some examples of ingredients that must be sourced outside the US are lamb meal from Australia or New Zealand, tapioca from Vietnam and Thailand, flaxseed from Canada and krill meal from Antarctica. Vitamin premixes are formulated, sourced and blended in the United States by a US company in a human grade facility.

How Do I Transition My Dog or Cat To Earthborn Holistic?

Pets, like people, are all different. Some can handle switching foods easily without any problems. Others with more sensitive stomachs cannot handle change well and experience digestive issues. We recommend a gradual transition taking 7 to 10 days when switching your cat’s or dog’s food. Please refer to the transition chart below or this video for further guidance.

A graphic showing how to switch your pet to a new food

What Should I Feed My Puppy?

Our best recommendation would be Earthborn Holistic Puppy Vantage recipe since it is specially formulated to meet the unique needs of growing puppies of any size and breed.

Coastal Catch, Primitive Natural, Venture Roasted Lamb & Butternut Squash, Venture Rabbit Meal & Pumpkin, or any of our four UNREFINED recipes would be great choices as they are all life stages formulas, including all breeds of puppies. Small Breed and Great Plains Feast are all life stages formulas as well, except for the growth of a large breed puppy.

An all life stages formula simply means that it meets the Association of American Feed Control Officials (AAFCO) guidelines for the nutritional needs of both puppies and adult dogs. After the puppy stage (typically around one year of age), your dog can be transitioned to any Earthborn Holistic or Venture formulas. We recommend taking 7 to 10 days when changing your pet’s food, even within the same brand.

Can I Switch Between Earthborn Holistic Recipes?

It is important to note that all Earthborn Holistic recipes are individual formulations, and not just different flavors of the same thing with a few ingredients swapped out. For that reason, we recommend that you take 7 to 10 days when changing your pet’s food, even within the same brand. This is even more important when the formulas have different protein sources (For example, switching from Primitive Natural which uses poultry protein to Coastal Catch that has fish protein).

Pets, like people, are all different. Some can handle switching foods easily without any problems. Others with more sensitive stomachs cannot handle change well and experience digestive issues. You know your pet best so use your best judgement. To be on the safe side, a gradual switch is always best. Please refer to the transition chart below or this video for further guidance.

A graphic showing how to switch your pet to a new food

What Recipe Is Best For A Puppy With Allergies?

With so many great formulas available, it can be difficult to navigate this choice. Please click here to send a message to our Consumer Affairs team. We will gather more information about you and your pet(s) and will be happy to help you with this decision.

When Can I Stop Feeding Puppy Food?

In general, small breed dogs should remain on a puppy formula for 10 to 12 months; for larger breeds, it is 12 to 16 months; and for giant breeds, like Great Danes, it is 24 months. We recommend that you work with your vet to determine when your dog is ready for this change.

Is It Necessary To Supplement Additional Vitamins, Minerals, Probiotics, Etc?

We believe that our Earthborn Holistic recipes are the best on the market today. All nutrients are carefully balanced, the food is fortified with key ingredients and processed with great care. The addition of any other supplement is typically not necessary and could upset the balance of nutrition provided by the foods.

Where Can I Find A Specific Nutritional Level (Phosphorus, Calcium, Ash, Etc)?

At Midwestern Pet Foods, your pet’s health is important to us. Sometimes pets do have issues that require additional care regarding certain components of their food. Please click HERE to contact Consumer Affairs and request additional information.

How Many Treats Should I Feed My Dog?

Pets, like people, are all different. For that reason, there is no specific number of treats per day that should be fed. Typically, treats should not make up more than 10% of their daily calories. Using this guide, that means a small dog with an average metabolism would usually get about 3 or 4 treats per day. In contrast, a typical Golden Retriever eats around 1,000 calories per day so they might receive 5 to 10 treats per day if they are active. The most important thing is to pay attention to your dog and make sure that they are maintaining a good weight and eating a healthy and well-balanced diet.

How Many Hip And Joint Treats Am I Supposed To Give My Dog?

Earthborn Holistic EarthBites Hip and Joint moist treats are not a supplement but simply a treat fortified with glucosamine. They have 1.5 mg of glucosamine and 1.0 mg of chondroitin in each treat. If your dog gets 10 treats, they will get 15 mg of glucosamine and 10 mg of chondroitin. The recommendation is to feed no more than 6 to 10 treats per day depending on the size of the dog.

Is It Okay For My Dog To Eat My Cat’s Food Or Vice Versa?

Should there be an inadvertent feeding mix-up, please know that there is no cause for alarm. However, Earthborn Holistic recipes are specifically formulated with your animal’s optimal health in mind. Because dogs and cats have unique nutritional needs and different digestive systems, their foods are made with those requirements in mind. Dogs should only eat dog recipes and cats eat cat recipes to ensure that all their nutritional needs are being met.

What Is The Shelf Life Of Earthborn Holistic Products?

Please refer to the expiration date on the packaging. We do not recommend feeding any food or treat after the expiration as the freshness, palatability and nutritional content will be diminished.

How Long Will The Food Stay Fresh After Opening?

Once exposed to air, dry kibble can begin to go stale and can become less enjoyable for the pet. Earthborn Holistic products are available in various sizes. With this in mind, we recommend that you purchase the bag size your pet(s) will eat within a 4-6 week timeframe. Remember to properly seal the food between feedings as exposure to air reduces shelf life. Treat moist foods like any human leftovers. After opening, please transfer any unused portion to a container with a tight lid or seal well with plastic wrap. The moist food should keep for up to 4 days in the refrigerator at approximately 40 degrees Fahrenheit.

What If My Pet Cannot Eat A Whole Bag In A Reasonable Amount Of Time?

If your pet is unable to finish the bag within 4-6 weeks, please repackage the food into smaller well-sealed bags or containers and freeze until it is needed. (Just make sure to defrost it first!)

Where Is The Expiration Date?

The expiration date on Earthborn Holistic dry pet foods is stamped on the back of each bag, along the top of the package. On moist food tubs and cans, it is located on the bottom of the packaging. The first line will reflect the expiration date and will appear on dry products like: EXP 16/NOV/18. Expiration dates are listed by day, month and then year.

Why Is The Expiration Date Stamped On The Part Of The Bag I Throw Away?

The expiration date is stamped on the packaging during the same process, and with the same machine, that seals the bag. Because of this, the expiration date stamp (also known as a bag code or date code) and the seal must be next to each other.

Are Earthborn, Venture & UNREFINED Bags Recyclable?

YES!!! Midwestern Pet Foods has partnered with TerraCycle® to make all of our flexible plastic bags 100% recyclable through our Earthborn ReBorn program. For more information on this program, click here. All Earthborn Holistic pet food and treat bags are a #7 other recyclable material. Check with your local recycling center for availability in your area.

Are The Moist Dog And Cat Food Cans Recyclable?

Yes, Earthborn Holistic moist dog and cat food cans are made of steel and can be recycled with other steel products.

Are The Dog Food Tubs Recyclable?

Yes, Earthborn Holistic moist dog food tubs are recyclable. They are a #7 other recyclable material and can be recycled with #2 plastics.

Where Do I Mail In My UPCs For Trees?

Please mail your UPCs to:

Earthborn Holistic Food for Pets
P.O. Box 972958
Dept. 100
El Paso, TX 79997

To learn more about the UPCs for Trees program click here.

Is The Packaging BPA-Free?

Bisphenol A (BPA) is not a component used in the manufacturing of raw materials. All Earthborn Holistic pet food bags, cans and plastic tubs are BPA-free.

Are Coupons Available?

Earthborn Holistic coupons are sent out to subscribers via email on the 10th of each month. These monthly emails provide special offers for our Earthborn Holistic, Venture and UNREFINED pet food. Coupons are redeemable at participating independent pet specialty retailers. You may wish to add to your address book so the monthly email does not end up in your spam folder. To register, click here.

How Can I Print The Coupon?

Most customers can use the print option from within their email to print the coupon. If this does not work well for you (or you want to save paper), you can click on the button just below the coupon that says “Click Here to Download Coupons in PDF Format” and save to your computer.

What If I Do Not Have A Printer?

If you do not have a printer available, most public libraries or office supply stores can print items for you at very low cost. We do not offer monthly coupons by mail.

Why Can’t I Use The Coupon From My Phone?

Most of our retailers are unable to honor the coupons electronically at this time, as returning the physical coupons to Midwestern Pet Foods is how they claim their reimbursement.

Is There A Frequent Buyer Program?

Many retailers participate in the Earthborn Holistic and Venture Frequent Buyer Programs that allow consumers to buy 12 bags and get the 13th bag free. Please check with your store for details.

Is There A Satisfaction Guarantee?

All Earthborn Holistic products are 100% guaranteed for taste and nutrition. If you are unsatisfied for any reason, simply return any unused food along with the bag and receipt to the authorized retailer where it was purchased for a full refund or exchange. Ask your retailer for details. Please note: Midwestern Pet Foods strongly advises against purchasing Earthborn Holistic products from unauthorized resellers. A full listing of independently-owned-and-operated authorized retailers and online partners is available here. If you find an Earthborn Holistic product at a retailer not on this list, it may have been acquired through non-traditional means and as a result could be tampered with, expired, stored improperly, or counterfeit.